Launch & Grow Business Course

Online free courses with Mariah Madison

In-Person & Virtual business Course

Business Course Overview

This 8 week business course is designed to help you gain the entrepreneurial mindset and relevant skills it takes to successfully launch and grow your business while building a regional network of entrepreneurs you can turn to for advice and support.

Rise to the top

Overview

We’ve partnered with the City of Champaign to bring you all the necessary tools you need to launch and/or grow your business. Completion of this 8 week training course ends with an one-on-one exit consultation with Serial Entrepreneur, Mariah Madison.

Together we will complete an assessment of your business to determine areas of strengths, and most importantly, the areas where you need additional help. The results of the assessment will be reported to the City of Champaign where they will provide additional referrals for resources or provide resources if available to assist individual businesses with additional identified needs from the assessment. The list of additional recommended supports may include but not be limited to:

Social Media Management
Web Design & Development
Email Marketing
Public Relations
Search Engine Optimization
Promotional Images & Video
Project management

try, try again

Who Is This Course For?

This course is well suited for:

Aspiring entrepreneurs with a new venture entrepreneurship idea
Entrepreneurs who want to take their business to the next level
Executives looking to grow their entrepreneurial mindset to innovate in their current role

Learning Path

Training Program Course 1 - Foundations of Business

Understanding the role of a small business and what it takes to run a small business. Business
concepts including accounts payable, accounts receivable, cash flow, assets, liabilities, and net
worth.

Video 90 mins – Watch Recorded Course

Training Program Course 2 - Business Structures; Licensing Requirements

Business structures and tax implications. Reasons to own (and not to own) a small business and different methods of ownership.

Video 85 mins – Watch Recorded Video

Training Program Course 3 - Finding Your Niche

This course is designed to ensure participants craft an idea that is valuable to their region and business category and craft a mission statement that reflects their purpose to guide future decisions.

Video 80 Mins – Watch Recorded video

Training Program Course 4 - Management & Capacity Building

Defining your role in the company and outlining job responsibilities with emphasis on future employment. Choosing what you can delegate and conducting time/cost assessments.

Video 80 mins – Watch Recorded Video

Training Program Course 5 - Competitive Analysis

Perform SWOT analysis to understand opportunities and risk associated with business plan. A mechanism to develop effective competitive strategies in your target market and understand what gives your company an advantage over its competitors.

Video 70 mins – Watch Recorded Video

Training Program Course 6 - Finding Your Target Audience

Understanding your customer and how best to create your business process and marketing. Gender, age, income, location, marital status, number of children, education, housing situation, and the reasons they may want your product service.

Video 90 mins – Watch Recorded Video

Training Program Course 7 - Operations Management

Understand the role of OM and learn skills to address important aspects of business operations including capacity, productivity, quality, and supply chain.

Video 80 mins – Watch Recorded Video

Training Program Course 8 - Financial Management Plan

The topics covered in Seminar/Webinar 2 will include:

Profit & Loss Statement/Income Statement
Balance Sheet

Video 90 mins – Watch Recorded Video

Are you ready to Start?

Hey!

I'm Mariah Madison

With 7 years of digital marketing and customer experience expertise, I helped build and grow numerous companies. In the constantly changing field of digital marketing, it is my mission to provide individuals and small businesses with the skills to master the critical tactics and strategies that will drive their business growth.